Before you go any further, here are some things you need to know. Firstly, it’s essential to understand that the adult modelling and talent industry is different from the children’s industry; plus, every children’s agent does things a little differently, so get informed and adjust your expectations accordingly!
Bettina Management is a talent agency, not a casting agency. This means we work exclusively for our talent, whereas casting agents work solely for the creative teams (of brands). Therefore, agents do not get to choose which child(ren) get selected for any specific job, nor do we know what campaigns the client will have in the future. Hence, there are no guarantees that any talent will get a or any number of bookings in a set timeframe, no matter who their agent is. Saying that, joining our stable of stars will give your child the best possible exposure because we have such an extensive CLIENT LIST, with many using our agency exclusively when they look for talent.
The entertainment industry isn’t for everyone, and there are a lot of requirements and regulations that both agents and clients need to comply with, hence we cannot and do not offer placement to every child who applies. To be represented by our agency, talent must reside within 2 hours of the closest CBD (Melbourne, Sydney, Perth, Brisbane or Gold Coast only). Parents often believe that there should be no costs associated with entering the industry, however there are non-refundable upfront costs when joining any reputable agency. Most agents sign talent exclusively for a minimum of 12 months.
Here at Bettina Management, we provide professional talent management for children between the ages of newborn to 16 years.
Our talent shines in a variety of exciting opportunities from catalogues, magazines and billboards to fashion parades, musical theatre and productions to TV commercials, TV series, film, promotions, launches, exhibitions and events for thousands of Australian and international fashion and lifestyle brands every year.
Successful agents, like us, have an impressive client list that we have built up over decades in the industry. Our investment in sophisticated digital infrastructure and a permanent team of professionals with relevant experience in the entertainment industry, enables us to retain and attract new clients, both locally and abroad.
Most clients will also only source their talent through a talent agent to ensure compliance with the numerous regulations and child employment laws. So, as your agent, Bettina Management acts as your child’s ‘gatekeeper’ to the industry. We ensure that your child is safe on set and at castings, by only working with vetted clients. We also provide support and assistance to talent, especially when they are new to the industry.
As the leader in our industry, we work with more clients than any other agency, so your child will be exposed to more opportunities through our agency. Check out our Instagram page for examples of the work our talent has done.
Parents who are considering getting their kid(s) involved in the exciting world of entertainment can call or email us to book an industry information session or can complete our ONLINE APPLICATION FORM.
We do not have the capacity to represent everyone who applies. While this may not be fair, this is the reality of the industry. Our expertise in selecting an appropriate number of talent across all categories, ensures clients return to our agency as they know we have a suitable selection for a variety of requests.
We appreciate the opportunity to meet new faces, so even if you are unsure and just want to find out more, feel free to submit an online application or call us to book an interview. We love the industry and never tire of talking about it.
Unfortunately, no agent can provide a guarantee that their talent will get work during the time of their representation – Be wary of any agency that claims otherwise!
Bettina Management represents children from Newborn – 16 years of age.
If you have a child on our books, we will also represent your family during the child’s term of representation. We offer a FREE family profile, which allows us to put your whole family forward for any suitable briefs we receive from our clients.
Once you are over the age of 16, unfortunately, children’s agencies can no longer represent you. This means that you will now be classified as an adult within the Industry and you will need to start the process of trying to get accepted by an adult agency.
Yes, we offer a service where we bundle all the associated costs and requirements for entry into the industry. We subsidise some costs to make it more affordable and also offer payment plan options.
We explain the associated costs during the application process.
Our agency represents talent in VIC, NSW, WA and QLD. In general, our talent must within two hours from the CBD of their respective state (either Brisbane or Gold Coast for QLD talent). This is not a ‘Bettina’ requirement, but is more to do with the child employment legislation and strict regulations on travel times for children working on jobs. Any time travelled over 90 mins (each way) is deducted from the time that a child can work on set. This then restricts our clients booking kids that live further away for certain shoots. We need all of our talent to be available to work their full maximum allowed working hours (based on age), without the limitations caused by travel times. We do allow 30 mins grace either side, as we can sometimes work around that, but unfortunately we are unable to accommodate anyone who lives further out than that. We are bound by Child Employment on this.
*This rules applies to everyone, whether your child is an Australian Resident/Citizen or they are on a visa.
If your child is on a visa, we can still accept them, however, there is no tax-free threshold and we will withhold tax at the non-resident rate which is 32.5%.
Here at Bettina, we value inclusivity and equality, We accept children of all backgrounds provided they are suitable for the industry and if there is availability in their category. We have an incredible portfolio of clients who book our talent for lots of amazing projects. While we understand that everyone’s identity is unique and individual, our clients works in a certain way. This means we cannot change the way clients search for or cast talent for jobs, so how we pitch kids to them needs to follow the same procedures.
As a talent agency, we cannot guarantee work for anyone and have no control over which of our talent are cast for jobs. We act as the middleman between clients and talent. We work by receiving briefs from our clients and submitting talent accordingly. Unless a client asks us to suggest non-binary talent, we cannot submit them for consideration. Clients do generally request either males or females and may assign further age and physical requirements. We do on occasion receive requests for non-binary talent but due to the nature of the casting process and the advertising market, there isn’t much work available for children in this particular category and unfortunately, this is not in the agency’s hands.
We can submit your child for male or female requests if you are happy for us to do so (provided they fit the brief). We cannot submit them for both. Otherwise, we can certainly list them to only be submitted for non-binary requests but the lack of demand from our clients does mean less job opportunities. Ultimately, we want parents and talent to feel comfortable and confident in the roles they are submitted for whilst also catering to the needs of our clients. If in the future children’s entertainment becomes a more gender diverse industry, we will incorporate the appropriate tools and procedures to reflect these changes.
Our clients are the “employers” of our talent on set and must have suitable public liability insurance for everyone who is on site at their shoot. Bettina Management also have our own public liability insurance, just to have that added security.
If a child is ever stressed, upset or not feeling safe (or the parent believes they are) the parent is entitled to say so on set. The child would not be forced to continue, if that was the case. A parent must be present and supervise their child at all times, or sign a form to authorise someone else to supervise their child if they are not able to attend the shoot themselves.
Employers must go through a strict application process before they can employ any child for work. We do our own vetting of clients and get as much information from them as we can, before we send any child out to work. Clients are required to provide extensive detail on their shoot and exactly what the children would be required to do, wear etc. They also need to provide a Risk Assessment & Child Safe Code of Conduct, which must be signed by every adult on set, where children are present. Additionally, we hold Labour Hire Licences which means we are regularly audited.
Child employment regulations are different for each state. Below you can find some general information on the regulations in NSW and Victoria.
Parents in all states will receive this information when their child is booked for a particular job, otherwise you can also find information relevant to your state online.
General information here (click the drop down arrows under each timeline): https://ocg.nsw.gov.au/organisations/employing-children-acting-and-modelling/steps-employing-children
Employers are required to provide:
You’ll find most information here: https://business.vic.gov.au/business-information/staff-and-hr/employing-children/child-employment-an-overview
Employers are required to apply for a permit for each child specifically & include full details on the location, their set, costumes, any props, any potential risks & exactly what the kids will be required to do at the shoot. This is provided to the parents on the Parental Consent Form to sign off on it and also assessed by the Child Employment Officers at Wage Inspectorate Victoria before the permit is approved.
Also rules around legal working hours for kids of different ages & travel times for all minors, can be found here if useful.
Our agency values each child for their uniqueness and we love meeting new faces, no matter their abilities. Unfortunately, due to the lack of demand from clients and the advertising market, there isn’t much work available for children in this particular category.
We keep limited portfolios of talent in this category on file without any cost to you, in case a brief does come up. Please send us your child’s name, DOB, clothing size, your best contact details and a few photos, to email@example.com. Though we cannot control the market demand, if in the future the market demands it, we will bring more children with disabilities onto our books. We are noticing that this type of work is slowly picking up and we do get these specific requests more than we used to, and have recently had several of our talent with disabilities appear in campaigns. So do reach out and get listed with our talent management team – you never know!
The Bettina Management head office is located in Melbourne. We also have offices located in Sydney, Brisbane, Gold Coast and Perth.
Yes, there are restrictions around how far children can travel to and from work, depending on their age. Clients will struggle to obtain child employment and working with children permits for kids who reside outside a 2 hour radius from a CBD, because travel to and from the shoot location is included in a child’s work hours.
Melbourne and Sydney are home to some of the busiest Australian media hubs. So, in these capital cities we do have larger talent pools to accommodate the demand for talent.
There are less commercial opportunities in Brisbane, Gold Coast and Perth. Hence, we have a smaller talent pool in these states to ensure the demand to supply ratio is met accordingly.
Yes, all reputable agents will take the standard commission as regulated by the relevant state industry.
Commission in Victoria and Queensland is 20% for call-backs, wardrobe fittings and shoots. In New South Wales and Western Australia commission is 10% on call-backs, wardrobe fitting and shoots.
However, in Victoria if you are working on a TV series, a 15% commission will be taken, with no commission on any travel or petrol re-imbursements.
The majority of jobs will take place in the inner city and CBD areas of your capital city (Melbourne, Sydney, Brisbane, Gold Coast or Perth). If you live further out from these areas, you will be expected to travel into the city areas for jobs. Before joining an agency, it is crucial to understand the commitment and flexibility needed for with short notice willing to travel to castings, auditions and jobs, usually with only a short notice period.
The industry is unpredictable, and you might even pick up a job in the outer suburbs, interstate or even internationally!
Auditions and castings are usually flexible and mostly they take place after school hours. However, most shoots and filming take place during regular school and business hours.
Child employment legislation in Victoria and NSW requires schools to give permission to children under 15 to work during school hours. This does not apply to auditions and castings that take place during school hours.
As a talent agent, we act as the middleman between talent (little models and actors) and clients (brands who want kids in their campaigns), whereas casting agents act as the middleman between the creative teams of brands and talent agencies. So casting agents are hired by the creative teams (like photographers and producers) to execute their briefs.
Simply put, – a TALENT agent handles their talent, while a CASTING agent handles castings and auditions. Typically when our talent attends a casting or audition they will do so at a casting agent, who then assists the client (brand) to finalise talent selections. A talent agent cannot be a casting agent, and a casting agent cannot be a talent agent because it represents a conflict of interest.
It is a 3-month representation package, specifically tailored to parents wanting to have representation for their newborn baby. The demand for newborns has increased with many brands and TV shows wanting newborns on set. Our package allows newborn talent to then transition into regular representation after their newborn package is completed. To find out more, get in contact with us on 1300 888 611, or send us an email at firstname.lastname@example.org.
Our newborn package is for newborns under the age of 4 months (It includes 3-months of representation). Once your child is over this age, they can apply for our regular talent representation.
Every employer of a newborn baby must follow a strict set of guidelines and obtain a permit from the state’s governing body, before they can use a newborn baby on set. It is highly regulated for the safety of your child.
Before a baby can be approved to be on set, they must meet the following criteria.
If you currently have a child represented by our agency and would like your family to have a family profile, then please let us know at email@example.com –
This is ONLY open to families who have a child currently registered with Bettina Management.
Any combination of families can apply; it does not need to be the whole family. (E.g. Single parents, Nuclear Family, Grandma & Grandchild, Mum, Dad & Daughter) Siblings included in the family profile who are not currently registered with Bettina Management will only be considered for family briefs and will not be submitted in individual categories.
A family profile allows our talent agents to put you forward for any suitable family briefs. This will give your whole family the opportunity to be a part of the industry. Not only will you get to feature in a national campaign (and be paid for it), but you get to spend quality time with your family and have a unique experience that not many other people get to have, and an unforgettable experience, at that!
Unless you were specifically told you would receive images of your child’s shoot, then we cannot guarantee that you will get them.
In this case you will just need to be on the lookout on the brands websites and social media platforms or wherever you have been told the images might be. Our social media time are also constantly on the lookout for images of our talent, to be posted on our social media platforms, so also keep an eye on our Instagram as well.