A portfolio is a gateway for aspiring actors and models to enter the exciting world of the entertainment industry. Its importance cannot be overstated, as it plays a major role in increasing their chances of getting hired and making a lasting impression on industry professionals.
Consider a portfolio as a marketing asset – A high-quality portfolio can help to make a strong first impression on potential clients and casting directors, and can be the difference between getting a job or not. A professional portfolio should include a variety of different looks, poses, and expressions, as well as a mix of settings if possible.
The Syngency Advantage
At Bettina, we leverage Syngency, an industry-leading online casting platform that significantly streamlines the talent representation process. Consider your child’s online profile on Syngency, their portfolio. This acts as a gateway to the industry, connecting them with exciting opportunities in the entertainment world.
As a parent, your role is vital in ensuring your child’s profile is updated regularly. The more comprehensive and up-to-date the profile, the better we can pitch and promote your child to potential clients. With photographs, measurements, skills, hobbies, videos, and a digital resume, we gain a comprehensive understanding of your child’s unique abilities and potential.
Setting the Stage for Success
Your child’s profile serves as their entry point to bookings and job opportunities. The way you present your child to the industry will greatly impact their chances of success. Although our
industry is fiercely competitive and we cannot offer any guarantees, there is one clear way to improve your child’s chances of success and that is creating the best portfolio (online profile) for them.
The essential elements of an compelling portfolio include a headshot, a full-body shot, a chat-to-camera video that showcases their personality, a completed skills section, up-to-date measurements, and additional images that capture their personalities and highlight their unique attributes (include a variety of different looks, poses, expressions, clothing styles & settings). Remember, quality over quantity – we recommend uploading a variety of at least 8 and a maximum of 20 photos on your child’s profile to avoid clutter and ensure that clients are seeing the very best of your child.
The power of a portfolio cannot be underestimated. By making the most of the Syngency platform and working together to create an impressive profile, we set your child on a path towards a fulfilling and exciting career in the world of entertainment.
See our list of helpful resources you can use to learn more about the Syngency casting platform –
If you’re interested in representation you can apply now and gain access to a range of tools and workshops that will help your little star shine!